A white paper is written content, usually in the form of an article of at least 2500 words, meant to shed some light on a product or product-related topic and galvanise and lure potential customers. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “As a Leader, you are much like an orchestra conductor―you are not expected to do the job of your people. Instead, you must lead them while producing four essential elements: Direction, Exemplification, Coordination, and Dedication. Leadership doesn’t come gift-wrapped; you must work hard to earn it. The G-POST STRATEGY TOOL supplies you with 3 of those elements” Jon Ane, The Rosetta Stone of Strategy.