Paid marketing includes purchased promotional tools and efforts of any sort from a third party. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy –The G-POST – a Multiple-choice tool that allows you a panoramic commanding view. Jon Ane, The Rosetta Stone of Strategy.
