Cost per click is a method to measure the average cost of every click on a paid advertisement. It takes the price of an ad and divides it by the number of users who clicked the advertisement. The CPC is used to determine the cost-effectiveness of a paid ad and price it by the ad agent.
Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – ‘I would argue that there is no proper strategy without a map!
An essential part of a strategy is the analysis of as many options and aspects as you can think of and their consequences. As no mind can bear all those without a map that creates a clear Path to follow in the end.’ Jon Ane. Get the G-POST Strata-map, and you will never get lost again! Jon Ane, The Rosetta Stone of Strategy.