What is the best definition of Product-Led Growth PLG?

By Jon Ane

Product-Led Growth is a tactic used with potentially captivating products with high Product-Market fit. The tactic banks on a positive customer experience from an instantly-appealing product as the leading promoter of the product with or without the support of other marketing channels. Word-of-mouth is a central marketing engine of this tactic amongst other marketing means such as social media channels, emailing, etc.

Right after launching, the tactic might include a free product trial for early users, and only after achieving a certain customer acquisition milestone will the marketer offer the customers to buy it. The tactic is commonly aimed at a large market segment with a flexible and broad product proposition that serves different customers.

The tactic is commonly used in cyberspace with SAAS (software-as-a-service) and all sorts of APPs.

Last, I advise you to chase Simplicity. The product must be simple to find, simple to install, simple to understand its value, simple to use, simple to maintain and simple to pay or… it simply will not happen to you!

Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

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G-POST STRATEGY TOOL – strategy – prevent bankruptcy with an all-inclusive strategy. Jon Ane, The Rosetta Stone of Strategy.