What is the best definition for CRM-Customer Relationship Management?

By Jon Ane

A customer relationship management (CRM) computer system is a marketing data control tool in the service of strategy meant to manage your company’s interactions and engagements with customers of all sorts, including Abandoned Customers, Accessible Potential Customers, Inaccessible Potential Customers, and of course, Actual Customers. CRM acts like the brain and the heart of your relationship with your customers―it stores their profiles and reminds you what they love, the benefits they are after, their feedback and problems, your promises, past engagements, offers, and needed follow-ups. In addition, CRM allows you to improve segmentation and apply your marketing tools more effectively. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

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 G-POST STRATEGY TOOL – strategy – ‘Arbitrary decisions cannot get near and cannot be part of the strategy!’  Jon Ane, The Rosetta Stone of Strategy.