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What is the best definition of Cost per lead (CPL)?

Posted on by Jon Ane

By Jon Ane

Cost per lead is all the direct costs linked to generating a lead. CPL is commonly used in lead-focused marketing campaigns, paid-per-click advertisements like Google Ads and Bing Ads and so on. Do Make sure all tactics in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

www.jon-ane.com/all-about-strategy/187770/

G-POST STRATEGY TOOL – strategy – “…One should always prefer a proper, right strategy with a moderate tactic over a wrong, vague strategy or an absent one with the best tactic. It is better to choose the right path and destination and get there slower than to get nowhere faster.” Jon Ane, The Rosetta Stone of Strategy

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