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What is the best definition of Active Word-Of-Mouth Indicator (AWOMI)?

Posted on by Jon Ane

By Jon Ane

Word-Of-Mouth promotion is the most effective promotion of your product that comes right from other people’s mouths. Of course, it does not stand alone.

The active Word-Of-Mouth Promotion Indicator (AWOMI) points to the actual motivation of your customers to recommend your brands to others actively. We use a scale of 1-100. We survey two populations:

  1. Percentage of Active veteran customers who are willing to recommend the product to others. For instance, 80%.
  2. Percentage of New customers per period who pointed to Word-Of-Mouth as one of the main promotion tools that caused them to choose the product. For instance, 60%.

Formula: AWOMI = 80 x 0.6 = 48 points.

The figure can be used as an absolute figure or a relative one.

Another indicator is the Net Promoter Score NPS.

Do Make sure all tactics in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

www.jon-ane.com/strategy-implementation/187772/

G-POST STRATEGY TOOL – strategy –  statistic – Post-mortal investigations of R.I.P. companies point out that 94.8% of companies suffered from fuzzy and contradictory strategies. MCG, corporate post-mortal investigation 28th Sep 2022.

Jon Ane