What is the simplest definition of Brand awareness?

By Jon Ane

Brand awareness is a measure of the level of familiarity of your targeted market with your brand through all the targeted characteristics of the brand and the current set goals.

Brand awareness is related to the effectiveness of Branding communication that deals with the exchange of information and emotions between the brand and its customers and vice versa. Do Make sure all tactics in use would create synergy with your G-POST. Or else you jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

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G-POST STRATEGY TOOL – strategy – “In many senses, a company is similar to an organism, where all the cells, the tissues and the organs must work in harness, tightly-knit with full compatibility and synergy to strive for life.” Jon Ane, The Rosetta Stone of Strategy.