What is the best definition of Marketing Flywheel?

By Jon Ane

First, I would like to define the original meaning of the flywheel: a rather heavy revolving wheel in a machine used to increase momentum. The flywheel uses the conservation of angular momentum to store rotational kinetic energy. Thus, it creates a reserve of available power with each wheel rotation, allowing you to do more.

We attempt to apply that concept in business as well. The marketing flywheel recognises satisfied customers as the actual flywheel that produces your future momentum and conveys more business to your company. Here we recognise the potential of customers to influence others to buy from us as well as return and buy for themselves time and again. Thus, a company should direct and focus its marketing channels and services to produce high customer satisfaction in every customer engagement and nourish a long-term relationship in a bid to keep the flywheel rotating. Do Make sure all tactics in use would create synergy with your G-POST. Or else you jeopardise it all.

The flywheel has a number of spokes:

• Entice your customers.
• Build a long-term relationship.
• Create trust.
• Deliver your promises – generate satisfaction.
• Pat – nourish your relationship.

        For more information, visit Jon Ane, The Rosetta Stone of Strategy.

www.rosetta-stone-strategy.com/strategy-advanced-model-g-post-gpost/111402/