what are the most important Customer profile characteristics list for marketers?

By Jon Ane

One must know his market if he wishes to win the market and sell the right thing to the right people at the right method, time and place.

Here is a partial list of the significant factors in their profiles:

• Age range.
• Gender.
• Related socioeconomic status.
• Income level.
• Free income level.
• Level of price sensitivity.
• Job-status.
• Education.
• Marital status.
• Place of living.
• Level of environmental awareness―exposure to trends from media and other information sources.
• List of requested benefits.
• Character features include:
  • Conservatism versus liberalism level.
  • Sophistication level.
  • Aesthetic importance level.
  • Level of sociability.
  • Social mobility.
  • Acceptance of changes and innovations.
  • Risk-taking level.
  • Extraversion versus introversion.

• Specific shopping patterns: products that customers buy regularly and are related to you —for example, buying patterns of cosmetic luxury products, fashion lines, flying abroad, and others.
• Social and marketing clubs that they were part of.
• Who is influencing their buying?
• Whose purchasing initiative is it?
• Specify their lifestyle.

Do Make sure all tactics in use to acquire the customer would create synergy with your G-POST. Or else you jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

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