What is the best Sales Promotion definition?

Sales promotion is a short-time window action that a company uses to entice and lure customers into buying a product. Sales promotion should be published through different types of media and outside and inside the points of sale. These actions might include special offers such as buy one get one free, second product at a discount, raffle, contests, coupons, trade-ins, sweepstakes, product trial samples and rebates. Another sales promotion tool is tie-ins. Here the company will select a film character to sell a related product. For example, the Batman movie sells tie-in products such as dolls, shirts, hats, and perhaps even ice creams, yoghurts, morning cereals and more. An additional tool to promote your product sales is self-liquidating premiums, which can be a gift or a special offer that is available for free. All on the mission of generating additional sales. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

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