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What is the best definition of Direct Marketing?

Posted on by Jon Ane

By Jon Ane

Direct Marketing is direct communication between the company and the customer through different means. The company selects a specific population to communicate with, and your name might be hoisted over a personal referral. That communication line may include promotional letters, flyers, mobile messages, emails, interactive websites, social networks, blogs, club membership, online display ads, catalogues, and more. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

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G-POST STRATEGY TOOL – ‘In many senses, a company is similar to an organism, where all the cells, the tissues and the organs must work in harness, tightly-knit, with full compatibility and synergy to strive for life…’  Jon Ane, The Rosetta Stone of Strategy.

Jon Ane