What is the advertising mix really?

By Jon Ane

The advertising mix is a means of marketing communication and product exposure through online, written and broadcast media, which the company pays for. Advertising communicates through several mass media such as the internet, television, and product placement—hidden advertisements in movies, which could be added into old classic movies. Furthermore, the advertisement mix includes radio, magazines, newspapers, hoarding, printed advertisements, in-store displays, posters, product packaging, banner ads, internet ads, email, websites, blogs, social media, mobile applications, and more. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

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