By Jon Ane
Personal selling is the act of verbal persuasion of a customer to purchase a product by the salesperson, either face-to-face or by electronic means such as phone or computer, telemarketers included. It is a common way of selling in both B2C and B2B. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.
www.jon-ane.com/strategic-sourcing/177182/
