Monthly Archives: September 2023

Bellwether and Flockers -The G-POST market leadership status of a company

In Jon Ane’s G-POST, before the company approaches stage 8―Marketing Access-Mode Strategic Selection, it must define the state of the Product Market over the following parameters: First, as pointed out, determine the life cycle phase of the Product Market. Second, state the leadership status of the company. Product Market life cycle and leadership go with […]